July 2012 - CJAM

How much does the voluntary sector contribute to employment – and where are these jobs located?

July 30, 2012

The third sector not only provides services and harnesses voluntary action, but also employs a growing number of people. There is growing interest, from government and elsewhere, in the contribution that voluntary organisations make to society and communities – and this includes their contribution to paid employment. New TSRC research has been examining this contribution, estimating the number and distribution of people working in the voluntary sector using data from the National Survey of Third Sector Organisations (NSTSO 2008) in England.

July 25, 2012

Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as is gathering smart data to demonstrate positive outcomes.