Skip to content

Creating a social media policy

With news this month that UK Prime Minister David Cameron name-checked a ‘fake’ account in a tweet, it’s clear that not even world leaders are immune to Twitter blunders. Earlier this year, disgruntled employees at HMV took over the company’s Twitter stream and used it to voice their concerns about redundancy issues, causing a social media nightmare for the HMV marketing team.

Read more

Developing a good story

You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.

Read more

Eight UK print associations unite to form GPMA

A consortium of high profile print and graphic arts trade associations has come together to launch a new umbrella group to represent the joint interests of the industry as a whole. The Graphics, Print & Media Alliance (GPMA) has been established by eight trade associations to provide the sector with a single authoritative voice.

Read more
Back To Top