BTMA Retread Campaign
Working closely with the British Tyre Manufacturers Association, CJAM produced a range of highly effective campaign materials to promote the benefits of truck tyre retread schemes.
The materials were distributed as part of a larger initiative to educate government and industry about the environmental and economic benefits of retreaded truck tyres and included:
A 3-minute video https://www.youtube.com/watch?v=q_UtVzXY6_w&feature=emb_title
A presentation to MPs https://btmauk.com/wp-content/uploads/2018/03/Retread-presentation-5-Mar-18.pptx.pdf
A direct Chairman’s address to Minister of the Environment, Dr Thérèse Coffey and selected MPs at a recent Industry event https://btmauk.com/wp-content/uploads/2018/03/Retread-message-from-Chairman-12-Mar-18.pdf