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BTMA Retread Campaign

Working closely with the British Tyre Manufacturers Association, CJAM produced a range of highly effective campaign materials to promote the benefits of truck tyre retread schemes.

The materials were distributed as part of a larger initiative to educate government and industry about the environmental and economic benefits of retreaded truck tyres and included:

A 3-minute video

A brochure

A presentation to MPs

A direct Chairman’s address to Minister of the Environment, Dr Thérèse Coffey and selected MPs at a recent Industry event

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