In search of a second act: find your superpower

There are an increasing number of older women starting new businesses, as the preconceived barriers to seeing themselves as an entrepreneur fall away. As both Baby Boomers and early Generation Xers have grown up grasping equality with both hands, many reach a point in their careers where running their own business seems the next inevitable step.

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Spring has nearly sprung

As we swiftly move into Spring, and you realise that January’s resolutions to make a change to your brand both online and offline still haven’t materialised, then now is the time to start your Spring, simply with 3 tips to spring clean your marketing. Measure ROI Measuring ROI is not only financially beneficial for your…

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Credit card charges – businesses vs consumers?

In January this year, the law on credit and debit card charges for consumers changed.  Since 13 January 2018, it has been illegal to charge consumers an additional fee for using their cards in the UK, as the UK Government has implemented the latest EU directive, Payment Services Directive, into UK law.   It covers payment…

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The opportunities GDPR brings – Part One

In this, our fourth article on GDPR, which comes into effect in May, we consider its wider implications for marketing professionals, and examine whether it may mark a new impetus for more traditional marketing tools, as well as social media in all its many forms. We’ve been preparing our clients for the arrival of GDPR…

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ODN Europe appoints CJAM to support its organisation development

ODN Europe, the Organization Development Network Europe, has appointed CJAM to provide its full range of association management services. The ODNE represents Organisation Development (OD) practitioners throughout the UK and across Europe, and is working with CJAM to achieve its ambitions for growth and a wider influence among practitioners in the field. Four pillars of…

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New Year, new Facebook algorithm…

Facebook announced its latest change to its news feed algorithm this week, prompting a range of mixed emotions from agencies and influencers. Mark Zuckerberg, CEO of Facebook, declared that the new algorithm will prioritise posts that encourage meaningful interactions between people and that content will be prioritised, with posts from friends and family to appear…

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