As the group travel industry continues to evolve, AGTO recognised the need for a modern, refreshed brand that reflects its role as a dynamic and influential association. The organisation wanted to maintain its strong legacy while positioning itself as a progressive and forward-thinking leader in the sector. The goal was to ensure that its brand and messaging resonate with both existing members and the next generation of GTOs.

AGTO underwent a brand transformation to better communicate its core values, expertise, and industry influence. The rebrand focused on:

• A Fresh Visual Identity – A contemporary, professional, and engaging new look that strengthens AGTO’s position as the go-to association for GTOs.
• Clear and Impactful Messaging – A refined brand voice that reinforces AGTO’s mission: to inform, support, and represent GTOs while promoting excellence in group travel.
• Enhanced Member Engagement – AGTO’s new branding aligns with its key objectives, ensuring members can easily access the tools, resources, and networking opportunities they need to thrive.

The rebranding has successfully positioned AGTO as a modern and trusted authority in the group travel industry. The refreshed identity not only pays homage to AGTO’s strong heritage but also paves the way for future growth and engagement.

With its new brand, AGTO continues to deliver on its core aims and objectives:
✅ Providing education and training for GTOs
✅ Representing members at government and industry levels
✅ Strengthening supplier relationships
✅ Offering exclusive benefits to help GTOs organise and promote successful group travel experiences

With its revitalised brand, AGTO is now better equipped to attract new members, strengthen industry partnerships, and enhance its support for GTOs across the UK. This rebranding is not just a visual change, it represents a renewed commitment to leading the group travel industry into an exciting future.

Find out more about AGTO and how to become a member: www.agto.co.uk