The annual TyreSafe Briefing and Evening Awards was held at St George’s Park, home of the National Football Centre, located in Burton Upon Trent.
The Briefing featured a line-up of road safety stakeholders presenting the latest information on tyre safety and a range of demonstrations and interactive exhibits. The Briefing is also host to the launch of resources for Tyre Safety Month in October.
Working with the web and marketing team, the event sold out thanks to a successful promotional campaign and a robust and secure online booking system.
The core goals of the charity’s annual Briefing align with their overall initiave to raise the profile and awareness of tyre safety and as such the event was free of charge, placing strict and strategic budgetary constraints that ultimately did not impact on the success of the event.
Stuart Jackson, Chairman of TyreSafe, said: “The TyreSafe Briefing and Awards is one of the road safety calendar’s highlights and offers the opportunity to update supporters on all developments, welcome new stakeholders and remind our campaigners of the importance of raising awareness of the tyre safety message.”