association management

Charities embrace social media to engage donors

Charities are increasingly embracing social media as a means of reaching out to new and existing donors. While UK charity shops are experiencing record profits, with reported takings up £34m year on year, more traditional fundraising methods have typically suffered during the recession, leading charitable organisations to seek alternative methods of raising money. The answer, reports the Institute of Philanthropy , is social media, which is fast becoming an essential tool for securing donations.

Charities throughout the country are busy tweeting, blogging and creating Facebook apps and social media games, including the RSPCA, Dyslexia Action and our very own J’s Hospice in Essex.

Read more

Email marketing proves its worth amid postal price hikes

Forward-looking marketers throughout the UK are focusing their attention on the power of email marketing as they review their direct marketing budgets following Royal Mail’s shock price hikes. While many businesses were left reeling from the news of the forthcoming increase in the cost of First Class stamps, we have already noticed an increase in the number of enquiries from companies and associations keen to embrace the benefits of targeted email marketing campaigns.

Email marketing remains highly cost-effective and consistently proves its worth as a primary means of engaging directly with members. Additionally, with explosive sales of smartphones and iPads recorded over the past year, email is being accessed more regularly than ever before, providing a golden opportunity to target core audiences with highly tailored messages.

Read more

Budget: Health & Safety regulation review

The Government are introducing legislative change in 2012 so that health and safety law will no longer hold employers to be in breach of their duties in civil law where they have done everything that is reasonably practicable and foreseeable to protect their employees;

  •  giving the Health and Safety Executive (HSE) authority to direct all local authority health and safety inspection and enforcement activity, in order to ensure that it is consistent and targeted towards the most risky workplaces. A code based on existing powers will be introduced in April 2013;
  • amending the Health & Safety (First Aid) Regulations 1981 to remove the requirement for HSE to approve the training and qualifications of appointed first-aid personnel. Revised guidance aimed at small business will be published by May 2012, and provisions repealed by October 2012;
  • amending the Reporting of Injuries, Diseases and Dangerous Occurrences Regulation (RIDDOR) and its associated guidance to provide clarity for businesses on how to comply with the requirements by October 2013. This is in addition to the legislative change being made in April 2012 to extend to seven days (from three) the period an employee needs to have taken off work before an injury or accident needs to be reported;
Read more

How should small charities handle communications work?

Ann Nichols of the Guardian writes ‘ small organisations are adopting a range of techniques to get their message across’  CJAM specialises in supporting Association, Charity and Business clients with Marketing Communications.

Managing communications for a small charity requires multi-skilled people who can create marketing and PR campaigns, engage with stakeholders, produce e-bulletins, develop websites, deal with journalists, manage events, as well as being a whizz at social media. Most of the bigger charities have large communication teams of 30 staff or more who collectively posses these skills. But for small charities the picture is very different.

About 85% of UK charities are classified as ‘small’ or ‘micro’, with an annual income of less than £500,000 a year. I wanted to find out how these small charities manage their communications. Do they employ staff with skills in marketing and public relations? Do they rely on volunteers? Or do they manage with no communications support at all?

Read more

More than £450m investment for regional jobs and growth

Over 100,000 new jobs will be created and safeguarded under Government plans announced today by the Deputy Prime Minister to invest £450m in businesses across England.

The first round of the Regional Growth Fund (RGF) will see an expanded amount of public investment support 50 bids by companies and partnerships who demonstrated how they would create jobs and a high level of private sector-led sustainable economic growth in their local communities over the coming years.

The Government expects over 27,000 jobs to be directly created and safeguarded, with close to a further 100,000 jobs in associated supply chains and local economies.

Read more

£20m management training fund will help small businesses grow

Skills Minister John Hayes today called on senior leaders in SMEs to take advantage of funding that will support leadership and management training to help them grow their businesses.

Around 13,000 small and medium sized businesses and social enterprises that demonstrate a potential for growth will benefit from the Leadership and Management development grant. This will help stimulate innovation and employment, boosting the economy and helping develop a bigger and more cohesive society.

Read more

New climate change advice to help businesses boost growth

Climate change will bring opportunities for economic growth if British businesses think now about how climate change will affect them, Environment Minister Lord Henley said today. The message came at the launch of a new interactive online tool designed by Defra and the Chartered Institute of Management Accountants (CIMA) to prepare businesses for both climate risks and opportunities.

The Climate Resilience Toolkit is a quick and simple online tool available on the Business Link website for businesses wanting to increase their resilience to the changing climate, or explore possibilities for growth by taking advantage of the opportunities climate change will bring.

The toolkit provides a tailored report for each business to help it focus on what it should be doing to prepare, such as checking the robustness of its supply chain, the threat of flooding to premises and possible changes in customer demand for products.

Read more
Back To Top