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ASA launches ad campaign to prepare business for new online marketing regulation.

The Advertising Standards Authority (ASA) is launching a cross-media ad campaign (outdoor, radio, press, online) to raise awareness of the fact that its remit is being extended to cover marketing on websites from 1st March 2011.

From 1 March, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code.

The ad campaign seeks to raise awareness of the ASA’s extended remit and calls on companies to ensure marketing messages on their websites are legal, decent, honest and truthful. It also encourages business to make sure their websites comply by seeking help and advice.

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