Google has just launched a new campaign to help 30,000 of Britain’s smallest charities boost their fundraising through online tools and the internet. Established in partnership with the Media Trust and Charity Technology Trust, the ‘Grow Your Charity Online’ initiative will provide free training and tools for smaller charities across the country, reports The Guardian. It comprises an online learning hub, specialised training, workshops and live events.
Forward-looking marketers throughout the UK are focusing their attention on the power of email marketing as they review their direct marketing budgets following Royal Mail’s shock price hikes. While many businesses were left reeling from the news of the forthcoming increase in the cost of First Class stamps, we have already noticed an increase in the number of enquiries from companies and associations keen to embrace the benefits of targeted email marketing campaigns.
Email marketing remains highly cost-effective and consistently proves its worth as a primary means of engaging directly with members. Additionally, with explosive sales of smartphones and iPads recorded over the past year, email is being accessed more regularly than ever before, providing a golden opportunity to target core audiences with highly tailored messages.