CJAM is pleased to announce the launch of #MembershipMonday, a rapid and efficient way to engage with members. Using the new hashtag, we hope to encourage membership organisations and associations throughout the country to discuss their challenges and share best practice examples. Every Monday, we’ll invite membership organisations to interact and provide hints, tips and advice from our association management and marketing specialists.
Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as is gathering smart data to demonstrate positive outcomes.