Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as is gathering smart data to demonstrate positive outcomes.
The Sunday Trading (London Olympic Games and Paralympic Games) Bill has now received Royal Assent. The Act suspends restrictions on large shops' Sunday trading hours for eight weeks from 22 July to 9 September 2012 during the London Olympic and Paralympic Games.