In an age of constant connectivity, associations are under pressure to keep members continuously engaged with emails, social media posts, newsletters, webinars, virtual events, and more. But what happens when…
In today's increasingly connected world, members expect more than just newsletters and renewal notices from their associations. They expect clarity, honesty, and active engagement. Transparency has become the cornerstone of…
Understanding members and potential clients is key to growing an association, increasing engagement, and driving conversions. But knowing what they want, what’s holding them back from purchasing, or what keeps…
On International Women’s Day, we want to celebrate the incredible journeys of women who inspire us, break barriers, and pave the way for future generations. At CJAM (Christine Joyce Association…
As the association landscape evolves, one of the most significant shifts to consider is the rise of Gen Z, the first generation to grow up entirely in the digital era…
When it comes to road safety, the factors that affect driver and passenger safety are often discussed in terms of excessive speed, seatbelt use, mobile phone usage (distraction), and drink…
In the highly competitive business landscape, clear and effective communication can be the key to differentiating your business from others. A simple yet powerful shift—changing from a "we" to a…
Your membership organisation’s brand story is a powerful tool, but are you telling it in the right ways and the right places? It goes without saying that staying relevant, attracting…
Conference season is truly hotting up and this week we are managing two global conferences, the first commencing the morning and running across five days, with 25 speaker sessions, breakout rooms, networking sessions and panel discussions. The event has attracted hundreds of professional delegates looking to explore and unpick the hottest topics and biggest questions in their field.
Association branding is more than just a logo set. It covers members, committees, events and more. It's important to intermittently take stock of your branding and consider how it is evolving.