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How small businesses relate to their communities

When people talk about businesses and charities working together they are usually referring to big corporates making financial commitments to big-name charities. In truth, a wide range of engagement takes place between moderately-sized bodies in both camps. This is often recognised both for the public benefit it brings and the commercial sense it expresses – for both partners.

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Government backing small business

Small businesses have received a huge boost after the Government announced that it will accept all the recommendations made in a report by its Enterprise Advisor Lord Young.

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Sharing best practice – round up

David Hopkins, Charities Aid Foundation (CAF)

Don’t underestimate the value of natural interaction: Two vehicles that work well in terms of the idea of sharing have been the physical hub model – i.e. where an organisation has created a shared space that charities can work out of, and the natural interaction that evolves through conversation and partnerships.

It’s important to bring charities together to share war stories, swap ideas and hear from others about new approaches. My experience has been that the value of these events – as a grant maker and as a participant – far outstrips the impact of newsletters, guidance notes, case studies as a means of stimulating new approaches.

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Does Member Engagement = Member Satisfaction?

This is just one of the questions to be answered at the 13th annual MemCom conference and awards to be held on May 9th in central London. Some 200 membership marketing delegates from professional bodies, sport and recreation organisations and charities will hear cutting edge presentations, enjoy debate and celebrate achievement at the MemCom 2013 membership marketing awards.

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