Ann Nichols of the Guardian writes ‘ small organisations are adopting a range of techniques to get their message across’ CJAM specialises in supporting Association, Charity and Business clients with Marketing Communications.
Managing communications for a small charity requires multi-skilled people who can create marketing and PR campaigns, engage with stakeholders, produce e-bulletins, develop websites, deal with journalists, manage events, as well as being a whizz at social media. Most of the bigger charities have large communication teams of 30 staff or more who collectively posses these skills. But for small charities the picture is very different.
About 85% of UK charities are classified as ‘small’ or ‘micro’, with an annual income of less than £500,000 a year. I wanted to find out how these small charities manage their communications. Do they employ staff with skills in marketing and public relations? Do they rely on volunteers? Or do they manage with no communications support at all?