CJAM’s Member Engagement Toolkit
CJAM has released a Member Engagement Toolkit to help support associations and the membership sector generate robust strategies and measurement processes to ensure their membership offering always hits the mark. This resource has been compiled using expertise across our departments, with decades of experience in the membership sector.
CJAM’s top tips for running a top performing association or membership organisation
Running a top performing association or membership organisation is highly challenging. Outsourcing keeps costs down while helping your organisation to grow. Experienced association management professionals can help you to increase your membership, retain existing members for longer and deliver added value to members, avoiding the need to employ additional in-house staff. Services outsourced often include membership management, administration, marketing and events.
CJAM’s top tips for running a successful webinar
Webinars, or web-based seminars, are a great and cost-effective way to speak directly to your audience about a whole host of issues. For example, you could run a webinar to educate people about important business, health or safety issues, introduce them to new products or services or launch new research findings. The possibilities are infinite. But how do you get started? What’s the key to holding a successful webinar and how do you leave your audience eager to know more and keen to connect?
EU General Data Protection Regulation and how it affects you and your business – Key Q&A’s
CJAM has put together their top tips to help you understand EU General Data Protection Regulations and how it may affect you and your business.
CJAM’s top ten marketing tips for 2016 for membership Organisations
We understand that a membership organisation’s key goals are to engage with members, improve member retention, generate new membership enquiries and ultimately generate income to optimise their services. We’ve shared our top ten marketing tips for 2016.
CJAM’s top ten tips for managing a successful event
Managing a successful event means ensuring the event programme is completely on target for your audience. The schedule should run like clockwork and the whole experience should leave attendees eager to learn more and impressed by your level of professionalism. However, behind the scenes at every event there are always unforeseen challenges to keep even the calmest event manager busy! We have condensed our top tips from years of running national and regional events, and created a quick guide to event management. We hope you find it useful.
CJAM’s essential features for an Association website
Websites have become an increasingly important tool for many organisations. However, for associations and other member organisations, their unique relationship with their stakeholders presents a range of different opportunities and challenges. Before you commission a new website for your association, take a look at our essential features guide to help you plan the most effective site for you.
CJAM’s Getting your press release noticed
Journalists receive hundreds of press releases every day from companies all clamouring to be heard. So how do you make sure your release stands out and sparks their interest? And how can you make the most of social media and online PR tactics to get your press release noticed? We share our top tips for extending the reach of your releases.
CJAM’s reaching your audience with targeting marketing tips
The ability to reach your target audience makes all the difference when it comes to growing your business. Creating a strategic and targeted marketing plan is the best possible way to reach your audience and convert them into loyal customers. Here are our top tips for determining your target market and taking the first steps towards creating your marketing strategy.
CJAM’s top tips for using SEO
Simply posting new online content helps to improve your search engine optimisation (SEO) rankings, however, there’s a lot more you can be doing to ensure your company’s content is consistently highly ranked. Choosing the right SEO keywords can work wonders. It’s just a matter of routinely optimising the words you choose when you’re planning your upcoming content.
CJAM’s top tips for adding VAT to membership subscriptions
Deciding whether to add VAT to your membership subscriptions can be challenging. It’s important to remember that VAT treatment of subscriptions is a highly complex area, and any mistakes could land you in hot water with HMRC, particularly given that HMRC officials can investigate mistakes made up to four years ago.
CJAM’s top tips for tracking your progress on Google Analytics
Tracking how people reach your site and understanding which marketing activities are performing well is a ‘must’ to remain competitive in today’s digital world. Google Analytics offers a straightforward way to track and analyse this data. It’s a powerful, free tool, and used correctly, can help you accurately monitor your online performance.
CJAM’s top ten marketing tips for membership organisations
We understand that a membership organisation’s key goals are to engage with members, improve member retention, generate new membership enquiries and ultimately generate income to optimise their services. Through years of working with membership organisations of all shapes and sizes, we also know that time and resources are limited, which is where we can step in with cost-effective marketing ideas to motivate and inspire your core audiences. Increasingly, membership organisations are keen to encourage interaction among members. We can also help with both traditional and online marketing tactics to stimulate discussion and help members realise the value in their investment.
CJAM’s top tips for creating a winning press release
Creating a positive perception of your organisation is fundamental to generating membership enquiries and inspiring loyalty among existing members. Effective public relations activity is central to a good marketing communications strategy and helps to pave the way to building brand reputation while ultimately growing membership and generating income.
CJAM’s top tips for an effective email marketing campaign
Marketers throughout the UK are focusing their attention on the power of email marketing as they review their direct marketing budgets following Royal Mail’s shock price hikes. While many businesses were left reeling from the news of the increased cost of First Class stamps, we noticed an increase in the number of enquiries from charitable organisations keen to embrace the benefits of targeted email marketing campaigns.
CJAM’S top tips for digital marketing success
Digital marketing is among the most cost-effective marketing solutions for membership associations. It delivers an immediate and dynamic means of engaging with target audiences and will become increasingly important in the future, as the digital age becomes ever more sophisticated. We often hear from associations in different sectors that members are keen to engage via social media, and that their website acts as the primary source of information for existing and prospective members. Videos and animations are also increasingly perceived as a popular way to communicate important messages or simply promote membership benefits.
CJAM’S top tips for social media success
Social media is the future of membership engagement. It provides members with a unique means of sharing ideas, information and best practice as well as discussing their challenges with peers. In addition to LinkedIn groups, Facebook pages and Twitter feeds, membership associations are also starting to consider their own bespoke networking systems. Whichever course you intend to pursue, the key to social media is following a clear strategy, keeping the momentum going and responding to any criticism as rapidly as possible. We also recommend developing dynamic, relevant and above all bespoke content to share with members.
CJAM’s top tips for event management
Managing a successful event means ensuring the event programme is completely on target for your audience. The schedule should run like clockwork and the whole experience should leave attendees eager to learn more and impressed by your level of professionalism. However, behind the scenes at every event there are always unforeseen challenges to keep even the calmest event manager busy! We have condensed our top tips from years of running national and regional events, and created a quick guide to event management. We hope you find it useful.
The benefits of Association Management
Running an association or membership organisation is highly challenging. Outsourcing keeps costs down while helping your organisation to grow. Experienced association management professionals can help you to increase your membership, retain existing members for longer and deliver added value to members, avoiding the need to employ additional in-house staff. Services outsourced often include membership management, administration, marketing and events.
