How digital is growing
Who could have predicted, 15 or even 10 years ago, just how digital marketing would have such wide-reaching dominance in our lives? At CJAM, our digital marketers are fully embracing…
New intellectual property support for SMEs
The package forms part of the Government’s Innovation and Research Strategy for Growth, which has been published today. It sets out plans to boost growth through substantial investment in research and innovation across the UK.
Key actions announced today by the Intellectual Property Office (IPO) include:
- A new online business advisor training tool that will give advisors the skills and information they need to help businesses protect the value of their intellectual property.
- An online register of advisors to help businesses find the right advisor for them quickly and easily.
- Consulting businesses, business advisors and IP specialists about how lower cost IP legal and commercial advice can be provided.
- Offering free intellectual property audits to businesses through routes such as the Technology Strategy Board.
- Enhancing existing schemes such as mediation to provide a more efficient dispute resolution service that can prevent potentially costly legal cases.
How should small charities handle communications work?
Ann Nichols of the Guardian writes ‘ small organisations are adopting a range of techniques to get their message across’ CJAM specialises in supporting Association, Charity and Business clients with Marketing Communications.
Managing communications for a small charity requires multi-skilled people who can create marketing and PR campaigns, engage with stakeholders, produce e-bulletins, develop websites, deal with journalists, manage events, as well as being a whizz at social media. Most of the bigger charities have large communication teams of 30 staff or more who collectively posses these skills. But for small charities the picture is very different.
About 85% of UK charities are classified as ‘small’ or ‘micro’, with an annual income of less than £500,000 a year. I wanted to find out how these small charities manage their communications. Do they employ staff with skills in marketing and public relations? Do they rely on volunteers? Or do they manage with no communications support at all?
Online marketing – a cost-effective approach
In difficult economic times online marketing provides a cost-effective way to reach customers. Digital marketing has become one of the most powerful and effective tools for many of CJAM’s clients. As part of an integrated association and not for profit management solution or as a stand alone service, our digital marketing platforms can help you achieve a wide range of marketing objectives including accurate segmentation and targeting, increased brand awareness or customer relationship development.
Our digital solutions are much more cost effective than traditional direct marketing and provide accurate, instant feedback helping you to constantly tailor and improve the effectiveness of campaigns.