Association branding is more than just a logo set. It covers members, committees, events and more. It's important to intermittently take stock of your branding and consider how it is evolving.
The National Association of Balloon Artist (NABAS) magazine is a 44-page showcase of members’ achievements, industry news and updates from the association.
Collated, designed, written and distributed to members by CJAM, the production process spans a quarterly period, sharing incredible creations, training updates and visual masterpieces.
As one of many membership benefits, the magazine provides exceptional value by providing tangible and easy to access inspiration in a glossy, high quality print publication that members voiced they considered a luxurious and important addition to their subscription.
CJAM conducts interviews for features, collates and designs visual spreads from member generated imagery and identifies reports and news items worthy of further exploration that the CJAM copywriter then generates a feature about.
Furthermore, the magazine instils additional pride and value in the depth and breadth of work created by members in a dynamic and fast-growing creative industry.
Recent editions have included member case studies, COVID-19 advice and support, and additional resources to help members emerge bigger and stronger than ever from a challenging period of adaptation.
Every issue retains a careful balance between members’ case studies and industry announcements, keeping members abreast of the latest opportunities and challenges whilst celebrating talent.
The magazine has proved incredibly powerful in reaching members with shop fronts, who are less active online, and more traditional members who enjoy the look and feel of a magazine to browse instead of scrolling through social media feeds, which NABAS also populate with colour and inspiration.