Monetising virtual events
The COVID-19 pandemic has left many membership organisations with financial concerns and shortfalls as a result of cancelling flagship events and conferences. It’s important to use this time to focus…
Member Engagement – Reviewing your Assets
A Member Engagement Review looks at all current member engagement activity and assesses its efficacy, and even necessity in the context of the current situation.
How do we measure member engagement?
Engaging with your members at every stage of their journey with your association is the best way to ensure longstanding relationships and membership retention, the life-blood of successful associations. The needs of your members will change according to their professional experiences, working environment and lifestyle.
CJAM launches leading national tyre safety campaign.
CJAM has launched a national campaign, heading up a universal road safety initiative to make drivers aware of important precautions and checks required before resuming driving after the COVID-19 lockdown.…
Preparing Members for Reopening – Digital Marketing
The National Association of Balloon Artists (NABAS) required a multi-leveled strategy which not only solidified the importance of their membership, but also demonstrated to consumers the benefits of transacting with an accredited member.
Getting more from Facebook for Business – Part Two
This is the second part in our series to help small businesses get more from their Facebook page. In this edition we explore some of the rising and established tools…
Getting more from Facebook for Business – Part One
This guide is intended to help small businesses improve their presence on Facebook during these challenging times and is part of a series to provide assistance and support for businesses looking to get more from their Facebook pages.
CJAM hosts bespoke webinar to upskill client’s members
On Friday, CJAM hosted a webinar tailored for the exacting needs of one of their clients, to help them add training aand value during the COVID-19 crisis. The webinar "Facebook for Small Businesses' provided insight and evidence-based advice about how to get the most from your Facebook profile - covering topics ranging from social proof and use of video through to advertising and the Facebook pixel.
Virtual Conference a Resounding Success
ODN Europe hosted its first ever Virtual Mini Conference on Friday 24 April. This was to replace their planned face to face conference which was due to be held that week at the Warwick Conference Centre.
Social Proof and Membership
There is an increasing trend in the reliance and credibility of social proof and human interest pieces. In the membership sector, the importance of generating authentic and relatable content grows in importance as a means of conveying and communicating the benefits of your association in real-life circumstances.