CJAM’s social media predictions for 2013

Social media is an indispensable channel to communicate with customers and stakeholders, and used effectively, can help generate sales enquiries, raise your profile and establish strong relationships with existing customers. With many social media predictions circulating for the New Year, our resident social media expert Courtney adds her own to the mix.

Intrepid adventurers attempt ultimate automotive challenge

Two adventurers are driving from Cape Town to London in a Fiat Panda to raise funds for Farm Africa, a charity tackling acute hunger in East Africa. Phil Young and Paul Brace will drive the Panda 1,000 miles a day in what could be considered the ultimate automotive challenge in a reasonably priced car! The city car, equipped with a standard 875cc engine, will make the journey in just ten days. If they succeed, the pair will create a new world record.

Introducing #MembershipMonday

CJAM is pleased to announce the launch of #MembershipMonday, a rapid and efficient way to engage with members. Using the new hashtag, we hope to encourage membership organisations and associations throughout the country to discuss their challenges and share best practice examples. Every Monday, we’ll invite membership organisations to interact and provide hints, tips and advice from our association management and marketing specialists.

HMRC increases minimum wage and introduces real time PAYE reporting

HMRC officials have increased the UK’s National Minimum Wage (NMW) for adults and apprentices. The changes, effective from 1st October 2012, will see approximately one million of Britain’s lowest paid workers benefit from pay increases. The adult NMW has increased by 11p to £6.19 per hour, while the apprentice rate has increased by 9p to £2.65 per hour. The rates for 18-20 year olds and 16-17 year olds remain unchanged.

Outsourcing offers cost-effective means of growing a business

We read some interesting outsourcing news this week: a Bristol-based firm, Alago, is thriving while outsourcing every element of its business. The firm sells heated gloves for sport and leisure and has distributors in five countries, but employs just person – its founder Tony Curtis. He actively outsources everything from research and development through to design, manufacturing, warehousing, distribution, accounting and of course marketing. Even the company address is virtual, and a telephone answering company responds to calls.

The benefits of public speaking

Professionals from all sectors are often called upon to speak at events. While it can be intimidating, public speaking is a highly valuable skill to possess, and those who learn to leverage it effectively will often establish themselves as experts or thought leaders, which in turn helps to generate new business leads and raise the profile of their organisation.