As the PR and marketing media continues its frenzied coverage of Pinterest, one of this year’s biggest social media success stories, we consider how the charity sector can make best use of the site to engage with their supporters. After all, surely a social media site that grew by 4,000% in its first six months shouldn’t be ignored.
Social media is fast becoming one of the most important forms of sparking interaction among members. The greater the opportunity for members to share information and best practice, the more value they derive from their membership. We are consistently noting a strong interest in association LinkedIn groups, as professionals embrace the concept of sharing and discussing ideas and challenges more openly. Meanwhile, Twitter remains an important means for disseminating news, valuable tips and advice.