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Social media encourages interaction among members

Social media is fast becoming one of the most important forms of sparking interaction among members. The greater the opportunity for members to share information and best practice, the more value they derive from their membership. We are consistently noting a strong interest in association LinkedIn groups, as professionals embrace the concept of sharing and discussing ideas and challenges more openly. Meanwhile, Twitter remains an important means for disseminating news, valuable tips and advice.

Interestingly, we heard this week that 57% of CEOs from the UK and Ireland believe social media will be as important as face-to-face time with customers in three to five years time, according to an IBM study of more than 1,700 CEOs across 18 industries. The global study quizzed business leaders on their attitudes to customer service, social media and human capital. Technology was voted ‘the most important external force impacting organisations’, even more so than economic or market conditions. CEOs reported that technology would dictate the future of collaboration, with knock-on effects on staff retention and effectiveness.

“Social media is a highly cost effective way to drive interaction among members,” comments Christine Joyce, Managing Director, CJAM. “Social media networks, used efficiently, provide professionals with a valuable community of peers with whom they can exchange ideas and gain knowledge on best practice in addressing current challenges. The prevalence of Facebook and LinkedIn apps also means members can easily log in via their smartphones to participate in the latest group discussions.”

CJAM runs LinkedIn groups for TyreSafe and manages Twitter feeds for multiple associations, reducing the pressure on in-house resource, ensuring timely, creative content and maximising the benefits of participation for users. For further information or to optimise your social media strategy, please don’t hesitate to contact us on 01787 226995.

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