CJAM has been selected to provide a new website and associated services for the Romantic Novelists’ Association. Created in 1960 to promote romantic fiction and to encourage good writing, the RNA represents over 700 writers, agents and publishing professionals in the UK.
CJAM was chosen because of its track record of creating, optimising and managing other professional associations, including The Crime Writers’ Association, as well as other associations in different industries, such as the International Forecourt Standards Forum and TyreSafe, which gave the Romantic Novelists’ Association the confidence to appoint CJAM for the project.
This key first project will provide a strong platform for the Romantic Novelists’ Association to refresh its marketing and communication programme for members.
The pace of change online is phenomenal. Websites that were contemporary even two years ago are now fast becoming obsolete. Like many associations and businesses, the Romantic Novelists’ Association were seeking a partner who could create a contemporary website; have a clear understanding of the strides ever-new technology is making and be able to support them beyond the initial design and build of the website itself. CJAM’s ability to build and sustain lasting relationships with clients also provided further evidence and reassurance, and both organisations are looking forward to a fruitful and productive relationship.
Extensive association experience
CJAM’s Managing Director, Christine Joyce stated: “We have extensive experience working with membership associations to create websites and other essential marketing collateral. The Romantic Novelists’ Association is seeking a fresh online platform to deliver new strategic impetus to its communication activities for all their stakeholders, and provide a strong, central focus for members. We are delighted to have been invited to be part of this project and we look forward to working closely with the RNA during 2018.”