October is Tyre Safety Month, and CJAM works in partnership with TyreSafe, the leading UK tyre safety charity, to coordinate, create and distribute a range of marketing and campaign materials to drive home core tyre safety messages and drive behaviour change.
CJAM 2018 Round Up
It’s been an incredible year of growth for CJAM, welcoming new staff, new clients and discovering new opportunities for associations. Reflecting on a busy year fills us with great excitement about year ahead.
This year we have been delighted to appoint several new roles across many of our departments in a bid to further strengthen our skillset and enhance the services and expertise we offer to our clients. Our new recruits have come from near and far and include a new Finance Director, Senior Digital Marketing Manager and an Association Development Manager. In August our Association Account Manager Hayley welcomed Jensen, a new CJAM baby to the family and Christine Joyce, Managing Director, gained a new grandson in November.
Marketing and PR have explored multiple online and offline channels to deliver complete, integrated campaigns for associations, charities and local businesses. We’ve placed our clients ten feet tall at train stations, on buses, across local and national radio and on Sky TV. Our digital marketing team also executed highly effective social media, paid search and content marketing strategies to increase the digital footprint of our business and consumer clients, with exciting plans to explore automation, AI and voice search in 2019.
Our digital development team have been hard at work building solutions for associations that make for smooth events management and better membership retention. We’ve introduced bespoke events Apps for our clients, revolutionising the way they communicate before, during and after their conferences, summits or exhibitions. Our web team have also created several intricate, high performance websites that cater for members and attract new business.
Our events team travelled four times around the globe to host and manage conferences across Europe. Covering a total of 96,230 miles on train, plane and road, we’ve arranged speakers, poured champagne, booked hotels and ensured the smooth running and success of several high profile conferences and summits. With next year’s calendar already looking busy, we’re already making the finishing touches to some of our early 2019 conferences.
Our branding and advertising team have put pen to paper to create impactful and imaginative creative video, animation and print advertising that have delivered incredible results on the web and TV. We’ve combined creativity with technology and strategic distribution to successfully spread the word about several highly important issues including tyre and road safety, lifestyle and fertility.
In December, we announced that in 2019, we will be supporting and fundraising for local children’s charity Wipe Away Those Tears. As a workforce of parents and as a family-orientated company, the work of Wipe Away Those Tears touched us, and we kicked off campaigning with a £500 donation to help towards providing a little something for families affected by children with life-threatening or life limiting illness. We look forward to many fundraising events for this cause in 2019.