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Developing a good news story

You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.

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CJAM HARNESSES THE WEB

CJAM took its marketing and online communications expertise to the UK’s biggest sell-out conference for senior association and membership professionals.

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Now is the time for business to engage apprentices

Having been ignored for decades, apprenticeships are back for good. According to the government, ‘over 2.1m people have started apprenticeships this Parliament, with a six-fold increase in higher apprenticeships started since 2009-10’. The number is planned to increase and there’s an apprenticeship voucher scheme on the way, scheduled for roll-out in 2017. In yesterday’s Budget from Chancellor George Osborne, the apprentice wage went up by 57p an hour to £3.30 – equivalent to an annual salary increase of over £1,000 for a full time worker.

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CJAM strengthens its team with two senior appointments

CJAM is strengthening its team with two senior appointments. Yvonne Lidgate joins as business development manager to help generate new business opportunities for CJAM’s marketing and association management clients, while Lucy French joins as Account Director to develop and lead creative, high impact marketing campaigns.

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CJAM sponsor ‘Buisness Man Of The Year’ Awards

The Managing Director of leading Essex-based marketing agency CJAM is set to decide who will be crowned as Colchester’s ‘Business Man of the Year’. Christine Joyce, herself a winner of two ‘Excellence in Marketing’ awards, is sponsoring the prestigious award category to show support for the achievements of fellow Colchester businesses. She will review the entries, interview the shortlisted candidates and select the lucky winner, presenting him with his award at the Colchester Business Awards Ceremony in December. Joyce will also speak at the event about the qualities demonstrated by this year’s finalists and what it takes to be an entrepreneurial business leader.

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