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Membership growth infographic

CJAM client enjoys significant six-month membership growth

The CJAM membership and association management team worked on behalf of a client to reinvent and adjust the membership offering resulting in a 41% increase in six months.  The success of this membership drive was even more impressive in light of the impact of the pandemic on the industry in question, and happened without reducing membership prices.
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Keeping members in the loop

In the all important drive to engage with members and improve member retention, e-marketing is proving to be an essential tool. Keeping members informed of key activities, relevant legislation, industry events and of course, member benefits, is an efficient and cost effective way of reinforcing the value of membership.
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Social media encourages interaction among members

Social media is fast becoming one of the most important forms of sparking interaction among members. The greater the opportunity for members to share information and best practice, the more value they derive from their membership. We are consistently noting a strong interest in association LinkedIn groups, as professionals embrace the concept of sharing and discussing ideas and challenges more openly. Meanwhile, Twitter remains an important means for disseminating news, valuable tips and advice.

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