October is Tyre Safety Month, and CJAM works in partnership with TyreSafe, the leading UK tyre safety charity, to coordinate, create and distribute a range of marketing and campaign materials to drive home core tyre safety messages and drive behaviour change.
Now launched – a brand new, feature-packed website for the International Forecourt Standards Forum (IFSF).
The CJAM digital and marketing team have designed and built a new website for the IFSF to meet the changing needs of their members. After a user experience audit and a year that put greater emphasis on a stronger digital platform, the website underwent a redesign to account for the evolving needs of the sector.
The team, who specialise in membership websites, were also tasked with developing a faster and more responsive members’ area, to better store, manage and display members’ resources.
The redesign comes as part of a wider initiative to rebrand marketing materials and continue to place the IFSF as technical leaders of API development in the forecourt retail and manufacturing sector. After a difficult year for the industry, the website launch is a positive step forward at the beginning of what is set to be a year of great development and advances for the forum.
With continued increased traffic to the site, the digital team are now confident that those arriving will have a better experience, find the rich and extensive content available and gain a strong understanding of the incredible work the forum do. All website elements were built with member engagement and SEO at the heart, ensuring that both prospective members and current members enjoy a seamless experience.
The IFSF website is one of multiple membership websites being developed, improved and redesigned this year to keep clients’ most important asset current, competitive and aligned with the requirements of search engines and devices alike.
All websites developed are fully secure, supported and highly cost effective, drawing on the exacting and specialised knowledge of the membership sector with input and expertise from all CJAM marketing and account management departments